Super Bowl

The Super Bowl allows alcohol and fast food/pop to be advertised because a majority of people who watch the game are drinking beer and eating some sort of food. A lot of people also have parties on Super Bowl Sunday therefore they need food and they don't want to cook it, so people are going to go out to fast food. This can increase the ratings in the event as well. I think that is the main reason they allow those ads because the more people watching, the better.